IPC Case Study

Task 4: IPC Case Study

IPC

With more than 85 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. They engage with 26 million UK adults - almost two thirds of UK women and over 40% of UK men. Their award winning portfolio of websites reaches over 27 million global users every month.

History of IPC
The International Publishing corporation ltd was formed in 1963 following the merge of the UK's top magazine publishers- George Newnes, Odhams Press and Fleetway Publication which came together to form the IPC. And magazines from IPC were created five years later. Some of their work for the male audience include Country Life, Horse and Hound and Rugby world and more recently Nuts and NME. Whereas their work for the female audience include Look and now and also Housetohome.
www.ipcmedia.com  www.ipcmedia.com/about/companyhistory/
Some of the current brands with IPC

• Chat
• Country Life 
• Cycle world
• Golf Monthly
• Good to Know
• Horse and Hound
• Living 
• Look
• Marie Claire
• NME
• Nuts
• Teen Now
• The field
• Uncut
• Women's weekly
• World soccer

NME- For the audience interested in that certain genre of music
World Soccer- For the people with an interest in football
Living- For the middle aged women and housewife
Nuts- For a male audience of a variety of ages

Teen Now- For the young teenage girl audience

Why might IPC be an appropriate Publisher for a new music magazine
IPC would be a good publisher for a music magazine as it has already had success in other music magazines including the famous magazine 'NME' which is already known to be a hugely successful magazine so if they can create a new music magazine like this example they know they can make it a success. Another reason is that IPC is a well regarded magazine producer so expectations on the publish of the magazine will be high and the magazine will be made of a high standard

What sort of genre of music might they likely be likely to publish
IPC would be be most likely to publish in the genre of a rock magazine for the reason that they already have an experience in that gene=re of magazine in that they have published magazine such as NME which has already proven to have been a massive success however the company IPC overall publish many different types of genre magazines so could easily branch out to different genres of music magazines.

Why might alternative publishers like Bauer be more appropriate
Magazine publishers such as Bauer may be more appropriate as they publish much more magazines that are music related including magazines such as FHM, Q and kerrang showing that they have a lot more experience in publishing music magazines and they could produces the better magazine. Also with Bauer they have dealt with many different types of music genres unlike the IPC that have dealt with not as much making Bauer mare reliable with what needs to be published.